Use these tips to connect with your audience and expand the market

Marketing is a dynamic discipline whose purpose is to understand, satisfy and exceed the needs and wants of consumers (Blasco Arcas et al, 2022). In the English-speaking world, marketing takes a specialized approach to reaching a diverse and global audience. In an increasingly interconnected world, marketing in English has become essential for companies looking to expand their reach and relevance. From digital content strategies to advertising campaigns, English marketing encompasses a variety of techniques designed to connect with consumers who share the language. Would you like to learn a little more about it? Here you will learn it

Creating persuasive messages and building strong brands are fundamental elements in marketing in English. It is crucial to understand the culture, trends and preferences of the English-speaking audience to design effective campaigns (Matosas, 2021). Adaptability and creativity are crucial in an ever-changing environment, where social media, search engines and other digital platforms play a central role in connecting with audiences. In the digital age, marketing in English is not limited to selling products; It also involves building long-term relationships. Authenticity and transparency are qualities appreciated by audiences, and successful brands strive to establish meaningful emotional connections (Masrianto et al, 2022) .

In this context, we will explore the strategies, tools and trends that define English marketing, highlighting the importance of understanding and adapting to the various subcultures and demographics within the English-speaking audience. From SEO to social media, English marketing is a dynamic field that is constantly evolving to keep pace with an ever-changing society.


MARKETING STRATEGIES THAT CAN HELP YOU CONNECT MORE WITH YOUR AUDIENCE:

1. Search Engine Optimization (SEO):
  • Essential to improve the visibility of your website in search results.
  • Research and use keywords relevant to your audience.
  • Create quality content and optimize elements to improve search engine ranking
2. Content Marketing:
  • Create valuable content that connects with your audience
  • Use videos, photos, blogs and other formats
  • Post regularly to maintain an engaged audience
3. Social networks:
  • Use networks such as Facebook, Instagram, LinkedIn and Twitter (most common apps among the English-speaking public)
  • Use paid ads and promotions to expand reach
4. Email Marketing:
  • Build a list of subscribers using forms when registering on your website
  • Send emails that are personalized to your customers, to promote loyalty towards them
5.  Influencer Marketing:
  • Collaborate with influencers who have followers in your niche.
  • Monitor and measure the impact of collaborations.
If you want to know a little more about Digital Marketing, visit this page: https://www.youtube.com/watch?v=bixR-KIJKYM


MARKETING TRENDS

Current trends in marketing to an English-speaking audience range from the growth of interactive and video marketing to the integration of artificial intelligence and automation (T Stephen, 2016). The relevance of visual and voice search is also highlighted, as is the focus on a customer-centric user experience. Other trends include advanced personalization strategies, sustainable practices in influencer marketing, the constant evolution in social networks, the incorporation of augmented and virtual reality, greater attention to sustainability and corporate social responsibility, and the rebirth of newsletters as an effective way to deliver valuable content directly to the audience (Faruk et al, 2021). Adjusting to these trends is crucial to maintaining effective and relevant marketing strategies (Su et al, 2023).

  • Augmented Reality (AR) and Virtual Reality (VR) in Marketing:


L'Oréal, a prominent global cosmetics company and one of the most successful brands, demonstrates its ability to carry out effective marketing strategies. A notable example in the digital realm is the “Makeup Genius” app. This app allows users to virtually experiment with L'Oréal makeup using their smartphones front camera to create a 3D representation of their face. In this way, users can try various L'Oréal products and see how they would look on them. In addition to these functionalities, the application offers tutorials that teach users the correct application of the brand's makeup. “Makeup Genius” stands out as a successful case of digital marketing by providing users with the opportunity to not only try the products but also gain knowledge about their application. By integrating augmented reality (AR) and tutorials, the application offers added value that distinguishes it from other brands on the market.

Click here if you want to see a little more about the Marketing strategy used by this brand:



It can be concluded that Marketing for the English-speaking audience is very similar to a Spanish-speaking audience, what varies is that you must know the target audience well, where the segment is from, and the interests. Also, social networks will always be present to be used as a source of advertising, what changes is that in each audience, there are more important apps than in the others.


Bibliographic references:

-        Su,J , Zhang,Y , & Wu,X (2023) .How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises. Technological Forecasting & Social Change 193(2023). https://doi.org/10.1016/j.techfore.2023.122655

-        Matosas-López, L (2021). The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations. J. Open Innov. Technol. Mark. Complex. 2021, 7, 65. https://doi.org/10.3390/joitmc7010065

-        T Stephen, A (2016). The role of digital and social media marketing in consumer behavior. Science Direct. 2016, 10: 17–21 https://doi.org/10.1016/j.copsyc.2015.10.016

-        Blasco-Arcas, L, Meg, H, N. Kastanakis, M, Reyes.Menendez,A & Alcañiz,M (2022). The role of consumer data in marketing: A research agenda. Journal of Business Research. 146 (2022) 436-452. https://doi.org/10.1016/j.jbusres.2022.03.054

-        Faruk,M , Rahman,M & Hasan,S (2021). How digital marketing evolved over time: A bibliometric analysis on scopus database. Heliyon. 7 (2021). https://doi.org/10.1016/j.heliyon.2021.e08603

-        Masrianto, A.; Hartoyo, H.; Hubeis, A.V.S.; Hasanah, N. Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability. J. Open Innov. Technol. Mark. Complex. 2022, 8, 153. https://doi.org/10.3390/joitmc8030153

 


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